Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)
Speaker: Carey McMaster, TRAICON
A product portfolio is the collection of all the products and services offered by a company. Analysis of the portfolio provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products. A business can use a variety of pricing strategies when selling a product or service.
To determine the most effective pricing strategy a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.
In this webinar we will cover:
- Product Portfolio Development
- Pricing Strategies
- Revenue Sources
- Calculating Direct Costs
- Calculating Cost of Goods Sold
- Calculating Break-even Point
- Determining Mark-up
Outcome: Product Knowledge & Price Points
To register for this online webinar CLICK HERE