Market intelligence is vital to the success of any organization, being the foundation on which all marketing is based. Effective use of market intelligence involves the collection of data, analysis and end use of the information.
In this webinar we will cover:
Gathering Data – Types and Methodologies
Industry Trends and Insights
Market Validation – Customer Insights & Segmentation
Includes: Workbook, Buyer Persona Template, S.W.O.T. Analysis Template, Competitive Analysis Template
Outcome: To pinpoint where a business would be currently positioned in the marketplace and to identify the direction in which the company should proceed.