Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.
This advanced level Workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.
Course Content:
How to create an Instagram strategy to meet your business goals
Optimising your profile (feed and bio)
The 80/20 rule of content – what and when to post
The Instagram algorithm
The strategy of #Hashtags – How to use the right hashtags and @ mentions
Tips on good Instagram photography
1- 2 Exercises & feedback on creating and editing images in the class
Optimising Stories
Instagram Stories and live broadcasting
Monitor the impact and Measure success through analytics
IGTV
Instagram Analytics
Power of Instagram Ads
This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests
Course requirements
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account
Speaker: Sherry Crummy of Crummy Media – www.crummymedia.com
