Date(s) - Thursday, October 17, 2019
9:00 am - 12:00 pm
Small Business Advisory Centre
Uncover Your Website Secrets with Google Analytics
Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.
This beginner level seminar shows you where your real website story lies in Google Analytics. For example, your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup.
Bring your questions and be ready to have some fun!
After the seminar, you will be able to hear your website’s compelling story about your business. From there, you will be making strategic decisions for your business that will make your story even better.
By the end of this seminar you will know:
- Which reports help you the most;
- How to evaluate where your visitors are coming from; and
- How to evaluate your website’s contribution to your business goals.
Google Advertising: The Free & The Paid
How to Get the Best of Both Worlds
Believe it or not, Google has free advertising! Have you ever seen a map with little red pins highlighting businesses related to your search? How about a business profile on the right side of the search page summarizing products and services? These are among the most coveted spots businesses! Why? Because they are free and they get tons of clicks and website traffic, driving awareness, user engagement and ultimately more qualified leads.
This beginner level seminar will show you how to get your business on the map. You’ll be amazed how easy it is! After that, you will learn how to make your listing shine, so your profile can appear more often and get you more clicks!
Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is easier and cheaper than you think. This session will show you how to properly set it up – so you can make money right out of the gate instead of getting frustrated! Learn how to control costs per-click by showing up only when it’s most relevant to your business.
At the end of it all, we will combine the paid and free advertising to work together towards the success of your business.
In this seminar learn how to:
- Get your business on the (Google) Map
- Increase the frequency you show up on the Google Map
- Advertise with Google Ads- without breaking your bank account
- Set up your advertising account for success: win the race to the top
About the Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing.
Cost: $20.00 – To book tickets, click here.