Date(s) - Thursday, April 4, 2019
10:00 am - 1:30 pm
Small Business Advisory Centre
Google Analytics: Top 10 Mistakes & How to Fix Them (1.5 hour seminar)
Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.
This seminar will outline the most common mistakes business owners make with their Google Analytics, and how to avoid them.
We’ll start with installing Google Analytics and explain installation methods that simply your life. Then, we’ll move into common errors and how to stop making them.
By the end of this seminar you will know:
Which reports help you the most;
Which performance indicators matter; and
How to track online campaigns in social media, email, and more.
This is a beginner level seminar that will include a live how-to demonstration.
Bring your questions, and be ready to have some fun!
After the seminar, you will be able to hear your website’s compelling story about your business and customers. From there, you will be making strategic decisions for your business that will make your story even better.
(15 minute – refreshment break)
Google AdWords Most Expensive Mistakes & How to Fix Them (1.5 hour seminar)
Managing your own Google Ads (formerly AdWords) account? Most “do it yourselfers” make at least two of the expensive errors we’ll solve in this seminar.
Google Ads is Google’s advertising platform and is very profitable if you avoid making some common mistakes; the kind of errors that cost a lot of money and can leave some feeling discourage. In this beginner level seminar, we’ll run down ten common costly Google Ads mistakes many “do it yourselfers” make and how to fix them; including:
Getting all that data working for you (understanding key terms)
Relationships; Campaigns, Ad Groups, and landing pages
Set up for success
The rest will surprise you
You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.
This seminar is specifically for businesses that want to manage their own Google Ads account. You’ll learn how to avoid and fix the most common and expensive mistakes.
About The Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads accounts for more than five years and is a recognized digital advertising and promotion expert.
David is certified with Google Ads and has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.