Cashmere and Rose, this month’s Featured Business, is a gift and floral boutique located in the charming town of Almonte, ON. The store offers a variety of unique gifts and creates classic floral designs that add “purpose and grace for you and your space”. Owned and operated by Angie Goodfellow, Cashmere and Rose evolved from a previously operational giftware business called Keepsakes, which was purchased by Goodfellow in 2017. The business has been re-branded to reflect Goodfellow’s brand identity and to incorporate her new vision for the floral component of the business, bringing in elements of the trade passed on by her mother. While purchasing an existing business may seem ideal, there are still many unique hurdles to be overcome. One must tread a fine line between honouring the past yet creating a new vision for the future. Encourage loyal customers to remain, while enticing newcomers to explore. This has been achieved by Angie Goodfellow of Cashmere and Rose and the reception by the community has been profound, especially considering the economic struggles caused by the COVID-19 pandemic.
As many business owners can attest, navigating the regional and provincial restrictions imposed by the COVID-19 pandemic has been a whirlwind. To adapt, Goodfellow says it has been essential to “remain optimistic and actively problem solve” to stay ahead of the curveballs being hurled as small businesses. Like many affected by the pandemic, Goodfellow has been required to make unfortunate staffing changes to survive. This has caused a large reduction in resources, namely, the friendly, welcoming personalities of her highly valued team members and the knowledge,
skills, and rapport they individually brought to Cashmere and Rose. To stay afloat, Goodfellow has streamlined her store offerings, boosted her social media presence, and encouraged delivery and shipment of products.
In 2020, Goodfellow was accepted into the Starter Company Plus program, an entrepreneurial initiative created by the government of Ontario and lead by the Small Business Advisory Centre of Smiths Falls/Lanark County/North Leeds & Grenville. The two-stage competitive program incorporates participation in a Business Plan Bootcamp and the chance to win a small business grant and group
coaching sessions with a certified business coach. Goodfellow says the program has helped her connect with like-minded individuals and motivated her to look at her business and move forward and continue to commit to her business. The program has also inspired the entrepreneurial spirit once more, with Goodfellow hinting towards an expansion of the new business in the works.
Owner: Angie Goodfellow
Cashmere and Rose
102 Mill Street Almonte ON K0A1A0