Date(s) - Thursday, October 26, 2017
9:30 am - 12:00 pm
The Small Business Advisory Centre
This seminar will help you better understand why consumers purchase, or not. The study of consumers helps companies improve their marketing strategies by understanding issues such as the psychology of how consumers think, feel, reason and select between different alternatives, how they are influenced by the environment and how they make decisions related to purchasing and consuming products and services.